Without Prejudice Mervelee Myers Intellectual Property Copyrights Images CPPDP Build Brands Time To Make Implicit Explicit About LEYF June O’Sullivan UEL Richard Harty MIC Used As Abuse Rings Reviews Online During ET/EAT He Panic Call Mobile Barclays Take Money Second Time Defrauded Beg South London Press Publish Story Included Brixton Bugle Windrush Scandal App Offers A Personal Musical Tour Of Brixton

Refer to

View online version Love to Grow

Hey there,

From conversion rates that fizzle to conversion rates that sizzle! Whether you’re a digital marketer, product manager, or website owner, you want to be on the sizzlin’ 🔥 side at all times. But how?

Have you ever created a punchy meme for your landing page that had sass, spark, and a super furry animal? The clicks should have poured in—instead, it sank like the Titanic (whomp whomp).
We’re not saying you should forgo the witty puns and cheeky calls to action (CTAs), but increasing your conversions is a balancing act of letting your creativity shine and giving customers what they actually want and need—aka the difference between getting website visitors to become paying customers, subscribers, or registrants.
One of the fastest ways to do this is to perform a conversion rate optimization (CRO) audit. Think of it as an investigative assignment. Once you know what’s happening on your site, you can dig into why it’s happening and see those conversions rise.

In this month’s edition of Love to Grow, we walk you through the first phase of a CRO audit, so you can quickly identify the factors that hurt your conversion rate and prioritize improvements.

Before we dive in:

Live event: The future of AI and UX design: what it means for you Save your spot today and learn how AI is revolutionizing the world of UX design with Ioana Teleanu (UX Goodies).

4 steps to kick off your CRO audit

Step 1: define key user conversions and set goals

Before starting your CRO audit, get super clear on your goals.

A conversion refers to user actions that bring them closer to becoming paying customers. In ecommerce, it refers to purchases, while in SaaS, it includes trial signups, such as lead magnet signups or webinar registrations.

Speak with stakeholders to define what conversions mean for your team, including macro-conversions like purchases and subscriptions, and micro-conversions, such as users adding items to their wishlist or watching a demo video.
🧰 Try these tools to help you define your goals quickly: Hotjar Funnels and Google Analytics Conversions.

Step 2: focus on high-impact pages

Follow CRO best practices by running your audit on pages with the most potential to impact your conversions.

✅ Prioritize pages that act as key touchpoints in the customer journey—like specific landing pages designed to convert, or pages where users sign up for demos or download whitepapers or ebooks.
❌ Avoid optimizing top-of-the-funnel content, such as blog posts designed to rank for informational keywords, which may get high traffic but have minimal direct sales impact.

Step 3: understand the user behavior on those pages

To better understand user behavior and improve conversion rates, first use goal conversions in Google Analytics, enable event tracking, and check your metrics for user actions such as purchases, sign-ups, and registrations.

Then, analyze heatmaps, which give you a visual representation of where users click, move, and scroll on your site, to pinpoint which conversion elements—like CTAs—are getting attention and which are being ignored.

Next, watch recordings—playbacks of user sessions—to see exactly what people do on your pages, so you can highlight where they drop off or become frustrated and understand why they’re failing to convert.

Step 4: gather voice-of-the-customer (VoC) insights

Go beyond the numbers and dig into what users really want and need—in their own words.

Conduct interviews and research to understand why some users convert and what blocks others from becoming paying customers. Lean into feedback tools for first-hand opinions on your site elements, and launch surveys to discover more about your customers.
Are you noticing that users add products to their cart but abandon them when they reach checkout? Ask your users why they’re leaving with an exit-intent survey—perhaps they’re not finding what they need, and you need to improve your navigation design and search filters.

🎁 Here are five free survey templates you can use right away to understand churn, investigate abandonment, and get more conversions. In a nutshell 🥜

Running a CRO audit not only helps you better understand your user needs, but also allows you to see which aspects of your site are maximizing or blocking conversions, so you can test out possible improvements. We’ll be back next month to show you how to conduct phase two of your CRO audit. Stay tuned. Did you miss our last webinar?

Click here to get the instant replay of What Your Customer Wants and Can’t Tell You with Melina Palmer. See you next month! Nicole from Hotjar 🆕 Your next good read
8 Google Analytics integrations to get more web and product insights in 2023
Dig deeper into user behavior—and identify optimization opportunities with eight GA integrations.

How to use Hotjar to validate assumptions (and stop guessing) Find out what users are doing on your web app or site to bridge the gap between what they say and do.
6 advanced conversion techniques to grow your business fast Learn how to engage users and eliminate the friction that causes customer churn with advanced conversion techniques. Sign In Help Center Blog If you don’t want to receive this type of email from Hotjar, you can opt out here.
To be removed from all our marketing messages, unsubscribe here. Hotjar Ltd. Dragonara Business Centre 5th Floor, Dragonara Road, Paceville St Julian’s STJ 3141 Malta

View online version

We hope you enjoy looking back and sharing your memories on Facebook, from the most recent to those long ago.

On this day

We hope you enjoy looking back and sharing your memories on Facebook, from the most recent to those long ago.

On this day

We hope you enjoy looking back and sharing your memories on Facebook, from the most recent to those long ago.

Your Stories From 2 Years Ago

Look back on these moments from your story archive.

Apr 29

Apr 29

Apr 29

+5 more

Only you can see this unless you share it

Select Stories

Your Stories From 3 Years Ago

Look back on these moments from your story archive.

Apr 29

Apr 29

Apr 29

+27 more

Only you can see this unless you share it

Select Stories

Your Stories From 4 Years Ago

Look back on these moments from your story archive.

Apr 29

Apr 29

Apr 29

+9 more

Only you can see this unless you share it

Select Stories

TAURUS Apr 21- May 21.

You have a lot of inner creative energy that’s looking for expression. That moment when the lights turn green isn’t so far away. Meanwhile, best keep your ideas to yourself since spreading them around will only land on deaf ears. Today’s wedding makes you whimsical. Beware. Call me to hear when to ward off a feeling of loneliness.

Everything in this message is so true about ME & my state of mind of late that it’s rather ironical. Who knows another of my hidden talents rearing its head to gain recognition???

All reactions:

Comment

ActiveMervelee Ratty NembhardWhatever PLANS are in store for me LORD, just call & Your servant is willing & able…
- Like
- 12y
ActiveMervelee Ratty NembhardDawn me a mek plans but dem nah pick up de bait…
- Like
- 11y

Write a comment…

On this day

1 year ago

2 comments

Mervelee Ratty Nembhard is with Valdin Legister.

Mervelee Ratty Nembhard is feeling optimistic with Valdin Legister and 7 others in London.

Mervelee Ratty Nembhard is feeling thankful.

Share this:

Like this:

Related

Published by merveleeconsultancy

Leave a Reply Cancel reply